# envy.capital brand guide

Updated 3 September 2026.

This file is the usage reference for the assets in the envy.capital media-kit bundle. It is written for designers, partners, developers, and LLM-based production workflows.

## Brand name and terminology

- Write the public brand name as `envy.capital` in lowercase.
- Write token symbols as `ENVY`, `EQUITY`, and `vEQUITY`.
- Use "vest" and "vesting" for time-based token restrictions. Do not use "lock" or "locking" as a substitute.
- Use "issuance" and "issued" for new ENVY entering circulation. Do not use "print" or "printed".
- Use "period" for the protocol cycle in public copy. Do not use "epoch".
- Name the secondary position marketplace "OTC Desk". Do not use "Trading Floor".
- `ENVY` is the protocol currency.
- `EQUITY` is the shareholder token.
- `vEQUITY` is a vested ERC-721 position. Do not describe it as liquid EQUITY.

## Asset selection

### Full logo

Use the full envy.capital logo for navigation, mastheads, press materials, partner pages, and brand attribution.

- Dark background: `logos/envy-logo-dark.svg` or `logos/envy-logo-dark.png`
- Light background: `logos/envy-logo-light.svg` or `logos/envy-logo-light.png`

The dark-background file has a green mark and white wordmark. The light-background file has a green mark and black wordmark. Choose the file by background contrast, not by personal preference.

Do not recolor, distort, rotate, outline, crop, rearrange, or recreate the logo. Keep its proportions and internal spacing unchanged. Leave clear space around it and do not place it on visually noisy artwork.

Get the latest approved logo from the `logos` folder in this bundle or from the media-kit page at https://envy.capital/media-kit.

### Token icons

Token icons identify assets inside wallets, asset selectors, price lists, charts, transaction summaries, and token-specific editorial material.

- ENVY: `tokens/envy-token.svg` or `tokens/envy-token.png`
- EQUITY: `tokens/equity-token.svg` or `tokens/equity-token.png`

The ENVY and EQUITY icons are different assets. Never substitute one for the other. Do not replace either icon with a two-letter monogram, a cropped wordmark, or a generic coin symbol.

The token icons are not the brand logo. Do not use them as a replacement for the full envy.capital logo in navigation, partner lockups, or press attribution.

### Profile image

`social/envy-profile.png` is a prepared social profile image. It may be used for official account avatars and compact social placements. It is not a token icon and should not appear in asset selectors or transaction interfaces.

## Color

| Role | Value | Use |
| --- | --- | --- |
| Signal Green | `#2AE77C` | Primary actions, active states, key marks, and focused data |
| Signal Bright | `#78F5AD` | Highlights and restrained luminous accents |
| Field Black | `#050705` | Primary dark background |
| Foreground | `#F3F7F4` | Primary copy on dark backgrounds |

Green is a signal color. Reserve it for hierarchy, interaction, and recognition rather than long paragraphs or large decorative fills.

## Typography

- Headlines, data, labels, and terminal-style details: JetBrains Mono.
- Body copy and interface copy: JetBrains Mono Propo.

Use compact, direct language. Keep headlines short and control line breaks so desktop headings usually occupy no more than two balanced lines. Avoid a single hanging word on the last line, especially on mobile.

## Creation hands

The `artwork` folder contains the current ASCII-dither Creation hands.

- Primary pair: `creation-hand-left` and `creation-hand-right`
- Alternate animation frames: `creation-hand-left-alt` and `creation-hand-right-alt`
- SVG files are preferred for scalable layouts.
- PNG files are supplied for software that cannot use SVG.

Keep the left and right hands facing one another with the finger contact near the composition center. Do not mirror either hand. The alternate files are animation frames, not separate illustrations. A restrained frame swap may create the approved dither flicker.

## Social assets

- Banner: `social/envy-social-banner.png`, 2000 by 800 px
- Profile: `social/envy-profile.png`, 392 by 392 px

Use these prepared exports without stretching or changing their aspect ratios.

## Guidance for LLM and automation workflows

When generating an envy.capital interface or communication:

1. Identify whether the placement needs the full brand logo, a token icon, the profile image, or campaign artwork.
2. Use the supplied file for that exact role. Do not synthesize a replacement mark.
3. Use the light or dark logo variant that preserves contrast.
4. Preserve all asset proportions and colors.
5. Label token icons with the correct uppercase symbol when context is not already explicit.
6. Keep `ENVY`, `EQUITY`, and `vEQUITY` distinct in both language and artwork.
7. Use the approved public terms consistently: "vest", "issuance", "period", and "OTC Desk".
8. Treat product terms, prices, dates, and legal statements as time-sensitive. Verify them against the current product or data room before publishing.

## Bundle structure

```text
ENVY-Capital-Media-Kit/
├── BRAND-GUIDE.md
├── artwork/
│   ├── creation-hand-left.svg
│   ├── creation-hand-left.png
│   ├── creation-hand-left-alt.svg
│   ├── creation-hand-left-alt.png
│   ├── creation-hand-right.svg
│   ├── creation-hand-right.png
│   ├── creation-hand-right-alt.svg
│   └── creation-hand-right-alt.png
├── logos/
│   ├── envy-logo-dark.svg
│   ├── envy-logo-dark.png
│   ├── envy-logo-light.svg
│   └── envy-logo-light.png
├── social/
│   ├── envy-profile.png
│   └── envy-social-banner.png
└── tokens/
    ├── envy-token.svg
    ├── envy-token.png
    ├── equity-token.svg
    └── equity-token.png
```

For current project information and final terms, use the data room: https://envy.capital/dataroom/